Made by riders, for riders.
Our Story
Rugged Up was made by riders for riders. We have been riding for decades and own an OTT (Off The Track Thoroughbred) down the Mornington Peninsula and always found it difficult to know how to rug our horse — particularly in volatile weather conditions.
Our background is working as AI solution architects and digital marketers who have worked with some of Australia's leading technology companies. We combined our passion for horses with our expertise in artificial intelligence to solve a problem that every horse owner faces: the daily guessing game of rugging.
Our mission is simple: remove the confusion from rugging forever. By combining real-time weather data, AI-powered analysis, and community insights, we're giving horse owners the confidence to make the right call every time.
How Our AI Works
Smart, Personalised Recommendations
Our AI doesn't just look at temperature. It reviews a comprehensive picture to make the most accurate rugging call possible.
Horse Profile
Breed, age, body condition, clip type, coat sensitivity, and temperament all factor in.
Location & Conditions
Real-time and forecast weather at your exact location — temperature, wind, rainfall, humidity, and UV.
Where They Stay
Whether your horse is in a stable, paddock with shelter, or open paddock at night significantly changes the recommendation.
Health & Status
Medical conditions, work level, and any special needs are considered to ensure your horse is safe and comfortable.
Rugs on the Market
We reference current rug types and warmth ratings so our recommendations align with what's available.
Our Values
For Horse Lovers
Built by people who truly understand the bond between horse and rider.
AI Experts
Leveraging cutting-edge technology to solve real-world problems.
Community First
Connecting horse owners to share knowledge and support.
Rugged Up v1.0.0 · Made with 💜 in Australia