Terms & Conditions

Agreement to Terms

By accessing or using Rugged Up, you agree to be bound by these Terms of Service and all applicable laws and regulations.

Use of Service

Rugged Up provides AI-powered rug recommendations based on weather data and horse profiles. While we strive for accuracy, recommendations are guidance only and should not replace professional veterinary advice or your own judgment.

User Responsibilities

You agree to provide accurate information about your horses, use recommendations as guidance (not absolute rules), monitor your horse's comfort and adjust as needed, respect other users in community features, and not misuse or abuse the service.

Disclaimer

Rugged Up recommendations are AI-generated based on available data. We are not liable for any harm to horses resulting from following or not following recommendations. Always use your best judgment and consult with equine professionals when needed.

Intellectual Property

All content, features, and functionality of Rugged Up are owned by Rugged Up and protected by international copyright, trademark, and other intellectual property laws.

Changes to Terms

We reserve the right to modify these terms at any time. Continued use of the service after changes constitutes acceptance of the new terms.

Advertising & First-Party Data

Rugged Up may use your first-party data (horse profiles, rug inventory, service history, app usage, and location) to display personalized ads from equine businesses. You can disable personalized ads at anytime in Settings — when off, you still see ads but they are not tailored to your profile. Advertisers never see your individual data; they only see aggregate performance metrics (impressions, clicks). Ad content is human-reviewed and must comply with our advertising policies.