How It Works

Everything you need to know

Learn how your ads appear, how targeting works, and how billing works. Click any question to expand.

Where Your Ad Appears

Your ad appears in the main recommendation feed between rug recommendations, at the top of the weather page as a banner, in the marketplace as a sponsored listing, and on horse profile pages as a product suggestion. You choose which placements to include when creating your campaign based on your bundle tier and add-ons.

Your ad stays visible as long as the user is on the page. Unlike rotating banner ads that disappear after 30 seconds, your sponsored card stays in the feed until the user scrolls past it. On the weather page, your banner ad remains visible the entire time the user is checking weather conditions and rugging recommendations.

We cap each user at 3 views per campaign per day and 5 different ads total per day. This prevents ad fatigue and ensures your budget spreads across more users rather than spamming a few. You can track impression counts in your dashboard to see exactly how many times your ad has been shown.

Targeting and Rotation

Review and Approval

Billing and Reporting