Ad Policy & Guidelines

Our commitment to quality

Rugged Up is a horse care platform. Every ad is human-reviewed to ensure it's relevant, accurate, and trustworthy. Horse owners trust the content they see here — so we hold advertisers to a high standard.

The review process

1

Submit your ad

Build your ad in the dashboard and submit for review. Your campaign stays in Draft until submitted.

2

Human review (within 24 hours)

Our team checks every ad for policy compliance, factual accuracy, and appropriate imagery.

3

Approved or feedback

Approved ads go live immediately. If changes are needed, we tell you exactly what to fix.

4

Live and performing

Your ad serves to horse owners based on your targeting. Pause or edit anytime from your dashboard.

What we welcome

Horse rugs, blankets, and turnout equipment
Tack, saddlery, and horse accessories
Feed, nutrition, and supplements
Vet services and health products
Fencing and infrastructure
Equine events and competitions
Training, coaching, and education services
Marketplace listings (via Marketplace Boost package)

What we don't allow

Adult content or sexual imagery
Weapons, illegal drugs, or counterfeit goods
Misleading or false claims about products
Unregulated gambling or cryptocurrency trading
Hate speech or discriminatory content
Copyrighted material you do not own
Pharmaceutical claims without veterinary backing
Get-rich-quick or investment schemes

Creative guidelines

  • • Headlines must be 50 characters or less — keep them clear and honest.
  • • Body text is 150 characters max — say what you offer, not what you claim.
  • • Images should show your actual product or service. No stock photos of unrelated horses.
  • • Destination URLs must link to your own website or marketplace listing.
  • • The "Sponsored" label is always shown and cannot be removed or disguised.
  • • Pricing and claims must be accurate and verifiable.

Questions about your ad?

If your ad was rejected or you're unsure whether your content complies, reach out to our team. We're happy to help before you submit.