Advertise where horse owners
are paying attention
Connect with horse owners across Australia who check their rugging plan, browse the marketplace, and engage with the community at least 3 times a day, every day.
Good morning, Sarah
Today's rug plan · 14°
Sponsored
Highland Rugs
New season rugs in stock
Medium-weight turnouts with 300g fill. Free shipping Australia-wide.
Your ads reach horse owners, not just people who like horses
Meta and Google target interests and hobbies. We target actual horse owners who use our app to care for their horses. Filter your audience by what they own, what they use, and what they need.
Real owners, not guessed interests
Our audience isn't inferred from what they clicked on last week. Every user has a horse profile with breed, age, rug inventory, and location. You are reaching people who actively own and care for horses.
They visit 3 times a day, every day
Horse owners check their rugging plan morning, midday, and evening. Your ads appear in the moments they are already engaged, not buried in a social feed they scrolled past.
Filter by what they actually own
Target owners with multiple horses. Owners who already own specific rug brands. Owners with a nutrition plan. Owners in your region. Real data, real filters, real reach.
Filter by horses owned, rug brands, nutrition plans, location, and more. Your audience grows 20% week on week.
Get started in a few steps
Create your account
Sign up with your business details. We verify you're a real equine brand, usually within 1 business day.
Build your campaign
Upload your creative, write your headline, and choose your audience filters. See a live preview as you go.
Choose your placements
Pick where your ads appear in the app. Home feed, daily plan, marketplace, community, weather. You decide.
Track your results
Watch impressions, clicks, and engagement in real time. Make changes on the fly, no waiting for approval cycles.
Your ads, where horse owners are looking
Six placement zones across the app. Choose one or choose them all. Every zone is designed to feel native, not intrusive.
Home Banner
Top of the home feed, first card seen
Image + VideoDaily Plan Card
Below the daily rugging plan
Image + VideoRug Recommendation Footer
Under the AI rug recommendation
ImageCommunity Feed
Between posts in the community chat
Image + VideoMarketplace Sidebar
Right sidebar on marketplace listing pages
ImageWeather Detail Strip
Bottom of the weather forecast page
ImageDesign tools that don't need a design degree
Upload your image or video, write your headline, add a call to action. That's it. No complex ad specs, no aspect ratio calculators, no 40-page policy documents. If you can write an Instagram post, you can build a Rugged Up ad campaign.
- Live preview as you type — see exactly what horse owners will see
- Image and video supported across most placements
- AI ad copywriter to help you write headlines that convert
- Brand color presets so your ads match your identity
Campaign Builder
Upload image or video
Headline
New season rugs in stock
Body text
Medium-weight turnouts, 300g fill...
Live Preview
New season rugs in stock
Medium-weight turnouts, 300g fill.
Campaign Dashboard
Spring Turnout Campaign
Highland Rugs · Home Banner + Daily Plan
1,247
Impr.
89
Clicks
7.1%
CTR
Winter Combo Sale
Change your ad in minutes, not weeks
Want to swap your creative mid-campaign? Done in 2 clicks. Need to adjust your targeting? Instant. No waiting for an ad agency to get back to you. No 3-day review queue. You are in control of your campaigns, always.
- Edit creative, copy, and targeting anytime — changes go live in minutes
- Pause and resume campaigns with one click
- No agency fees, no management fees, no hidden costs
- Your card, your account, your control. We never make it hard to leave.
Simple pricing. No bidding, no surprises.
Pay a flat rate per 14-day campaign. No bidding wars. No cost-per-click math. No budget getting eaten by the competition.
Starter
- 1 placement zone
- Image ads only
- Basic targeting (location, horses owned)
- Daily reporting
- Email support
Pro
- 3 placement zones
- Image + video ads
- Advanced targeting (rug brands, nutrition, breed)
- Daily reporting + analytics
- Priority email support
Max
- All 6 placement zones
- Image + video ads
- Full targeting suite (all 17 filters)
- Real-time analytics
- Priority support + dedicated onboarding
Running multiple campaigns? Save 10% on 2-3, 15% on 4-5, 20% on 6+ per 14-day cycle. Lock in these rates until end of 2027 when you start before October 2026.
Built by horse owners, for horse owners
Rugged Up was built by equestrians who were tired of guessing. Our mission is to help every horse owner in Australia keep their horses safe and comfortable, whatever the weather. When you advertise with us, you're reaching a community that trusts this app to care for their horses every single day.
Your brand here
Your brand here
Your brand here
Your brand here