RUGGED UP

How it works

From sign up to first impression in under 10 minutes. No agency, no complexity, no 40-page policy document. Here is every step.

1

Create your account

Sign up with your business name, contact email, website, and logo. We verify you are a real equine brand. This usually takes 1 business day. Once verified, you are straight into your dashboard, ready to create your first campaign.

  • Business verification protects our community from fake advertisers
  • No credit card required until you launch your first campaign
  • Multiple team members can share a single advertiser account
  • Invite teammates by email with view or edit permissions

Create your account

Business name

Highland Rugs Pty Ltd

Contact email

hello@highlandrugs.com.au

Website

highlandrugs.com.au

Logo

+

Upload logo

Campaign Builder

+

Upload image or video

Headline

New season rugs in stock

Body text

Medium-weight turnouts, 300g fill...

Live Preview

HR
Highland Rugs

New season rugs in stock

Medium-weight turnouts, 300g fill.

2

Build your campaign

Upload your image or video. Write your headline and call to action. Pick your audience filters. See a live preview of exactly how your ad will look in the app, updating as you type. No guessing. No submitting a spec sheet and hoping the format works.

  • Choose where to position your ad across 8 placement zones
  • Image and video supported (muted autoplay, tap to unmute)
  • AI ad copywriter helps you write headlines that convert if you are stuck
  • Live preview shows your ad in each placement zone as you build
  • Uncapped ad creation. Run as many campaigns as you like, simultaneously
3

Choose where your ads appear

You decide where your ad shows up. Home feed, daily rugging plan, marketplace, community feed, weather page, or all of them. Each placement has its own visual format, and you can mix and match across campaigns. Want to test the same creative in 3 different zones? Create 3 campaigns in 3 clicks.

  • 8 standard placement zones across the app and marketplace
  • Premium placements available in AI recommendations (premium tier)
  • Custom placements in marketplace available on request
  • Boost your ad to the top of any zone for an additional fee
  • Each zone shows estimated daily reach so you know what you are paying for

Placement zones

✓
Home Banner
Daily Plan
✓
Rug Rec
Community Feed
✓
Marketplace
Weather Strip
AI Recs
Brand Directory

3 zones selected · $74 / 14-day campaign

Audience targeting

Horses owned2+ horses
Rug brands ownedWeatherBeeta, Horseware
Nutrition planActive
LocationVIC, NSW
Horse breedWarmblood, Thoroughbred
Horse agePerformance (4-15)
Estimated reach340 horse owners
4

Target the right horse owners

This is where Rugged Up beats everyone. Our targeting is not based on what someone clicked last week. It is based on what horses they own, what rugs they own, what nutrition plan they follow, where they live, and what breed they care for. Real data from real horse profiles.

  • Filter by number of horses owned (1, 2, 3+)
  • Filter by rug brands owned (target owners of your competitor's rugs)
  • Filter by nutrition plan (owners actively managing feed)
  • Filter by location (state, region, postcode radius)
  • Filter by horse breed (warmbloods, thoroughbreds, ponies, etc)
  • Filter by horse age (youngstock, performance, retirement)
  • 17 targeting filters across 6 categories, all first-party data
  • Estimated audience size updates live as you select filters
5

Schedule and launch

Pick your start date. Each campaign runs for 14 days. Choose your package (Starter, Pro, or Max). Pay upfront with Stripe. Your campaign goes into review, usually live within 12 to 24 hours. You get an email the moment your ads are running.

  • 14-day campaign cycles, renewable
  • Flat-rate pricing, no bidding, no surprise charges
  • Stripe checkout, secure, your card on file with one-click removal
  • Launch lock-in pricing: start before October 2026 and keep your rates until end of 2027
  • Cancel anytime, unused days credited to your account

Campaign summary

CampaignSpring Turnout
Zones3 selected
Targeting340 owners
DatesSep 1 – Sep 14
PackagePro
Total cost$74

Track everything. Share with your team.

Once your campaign is live, you see impressions, clicks, dismissals, and click-through rate in real time. Export reports as CSV. Share campaign performance with your team directly from the dashboard. No downloading and re-uploading into a separate tool.

Robust reporting

Impressions, clicks, dismissals, CTR, zone-by-zone breakdown. Daily, weekly, and campaign-level views.

Export anytime

Download any report as CSV. Pull it into your own tools or share with stakeholders.

Share with your team

Invite teammates by email. They see the same dashboard you do. View or edit permissions, you choose.

Custom reporting

Build custom report templates. Schedule weekly email summaries. Set performance alerts for CTR thresholds.

Campaign detail

● Active

Spring Turnout Campaign

Highland Rugs · Day 3 of 14

1,247

Impr.

89

Clicks

7.1%

CTR

Need to change something? Do it live.

Swap your creative. Change your headline. Adjust your targeting. Pause. Resume. All from your dashboard, all in real time. Changes go live within minutes, no review queue for edits, no learning phase penalty. The ad platform that actually lets you manage your ads.

  • Edit creative, copy, and targeting without resubmitting for full review
  • Pause and resume with one click
  • Clone a campaign to test a new creative in seconds
  • No penalty for editing, no algorithm reset